Enhancing Design with AI
For the Flux Network
Role
Creative Lead
Period
2024 - 2025
Skills Utilized
Overview:
Backstory of the work.
When I joined Flux, the company was already powering decentralized compute for thousands of node operators worldwide. What started as a blockchain-native infrastructure was rapidly evolving into a full-stack cloud platform — one where design needed to match the ambition of the technology.
I led the creative direction across the ecosystem: marketing sites, product and app layouts. By integrating AI tools into the design workflow — from generative imagery in Midjourney to 3D prototyping in Spline and Blender — I was able to move faster, explore more directions, and deliver work that elevated the brand across every touchpoint.
Process.
How I Kick Things Off.
From deployment and and customer purchase journeys to marketing and product design, I enhanced the creative direction across the Flux ecosystem.
One of the first things I proposed is to implement a more frictionless deployment process for the Flux Cloud web application to improve the conversion rates without having to heavily refactor the existing front end.
I've prepared a presentation to showcase quick wins over the existing outdated and poorly performing design and presented it to the team, .
Multi Product Design Work with AI.
I've also worked with various teams and stakeholders to deliver design across a range of products within the Flux ecosystem, incorporating AI into the design process to deliver effective designs in a short amount of time.
Implemented spaceman themed crypto payment request platform, generating branded visuals via Midjourney.
Pushing AI.
For Max Productivity....
I've helped speed up the process of marketing department by utilizing AI tools such as Nano Banana Pro, Claude and MidJourney from generating branded visuals from single source blender render to building quick and simple web apps that reduce costs and time.
Designed and modeled the original Blender render that was later used as a visual reference to AI image generation tools to create a series of follow up marketing visuals.
Taking AI Further.
We used to have Figma seats paid for every Marketing team just to edit the text on the above visuals and export to post into socials. So I've built a mini app that eliminates the need for Figma, replicating the process in the app.
Based on original Figma design template, I've built the BannerMaker app for marketing so they can populate the social media visuals with ease. See Live here.
Various Designs.
I've also worked on the redesign of the platform websites, also utilizing the AI aided visuals.
The Impact.
Productivity & Outcome.
The work spanned the full Flux ecosystem: Product flows, marketing sites, and internal tooling. All delivered at a pace made possible by integrating AI at every step. A streamlined deployment UX improved conversion rates with minimal engineering lift. The BannerMaker app cut Figma licensing costs for the marketing team and gave them full creative autonomy.
A Blender-to-Midjourney visual pipeline kept branded content flowing consistently across channels. The result: a brand and product suite that now looks and feels as ambitious as the technology behind it.